Specialized in product design and performance marketing.
View WorkI have experience in UX/UI, brand systems, and performance marketing across Google, Meta, and TikTok. I bring a rare end-to-end perspective; I understand why people click, and I know how to design the experience they find on the other side.
Figma, design systems, user research, prototyping, accessibility, Wix Studio
Google Ads, Meta Ads, TikTok Ads, GA4, campaign strategy, funnel optimization
Product roadmaps, go-to-market, cross-functional collaboration, stakeholder alignment
My performance stack connects data, creative and automation to drive smarter, scalable growth.
From full product ecosystems to precision ad campaigns — work built with intention, executed with craft.
A comprehensive redesign of MPR's entire digital portfolio across four distinct sub-brands: MPR News, The Current, Carbon Sound, and Your Classical.
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A discovery platform designed to reconnect city dwellers with the hidden gems in their own backyard. Social curation with hyper-local relevance.
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End-to-end product design for an AI-powered platform built to help authors make smarter, data-driven decisions.
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A complete digital ecosystem for a women's fitness brand — Wix Studio web platform with CMS video library, native mobile app, and custom community system.
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A digital scrapbooking platform where creators build and share living books — and designers monetize their templates through a built-in marketplace.
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A complete UX overhaul and rebrand for an event management and ticketing platform — built for the experience, not just the transaction.
Details →Whether you're launching a product or scaling a brand I'd love to hear about it.
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