Beauty academy in Colombia facing a sustained decline in new student acquisition.
Eleganza Academia had a strong proposition in beauty training, but was experiencing a sustained decline in new student acquisition. Their digital presence was not generating the volume of leads needed to sustain growth.
The challenge: build a paid media engine that would consistently deliver qualified prospects — people genuinely interested in building a career or business in beauty — at a cost that made the funnel profitable.
We implemented a Meta Ads strategy focused on lead generation, with precise segmentation targeting women interested in the beauty sector and entrepreneurship. Creatives were developed to highlight the academy's value proposition, and ad sets were continuously optimized based on cost per lead and close rate.
Every creative asset was designed to speak to aspiration: not just a course, but a career — a business, a future. This emotional framing combined with rigorous testing drove quality leads that converted.
From initial campaign launch to stable performance, the results compounded rapidly. Reach, lead volume, and closed sales all moved in the same direction — up.