The fitness industry talks at women. Namastay talks with them.
Most fitness platforms are built around performance metrics, intimidating aesthetics, and content libraries so vast they paralyze rather than motivate. Namastay Sweaty Club had a fundamentally different mission: 30-minute home workouts for every season of womanhood — helping women fall in love with fitness, not fear it.
The challenge was building a digital ecosystem that matched that mission. A platform that felt as warm and accessible as the brand itself, scalable enough to grow from a web subscription into a full mobile product.
One program. Two platforms. An entire community.
The vision was a two-phase digital build: first, a fully functional web platform on Wix Studio — video library, live class system, and membership management, all powered by a custom CMS. Then, a native mobile app that brought the full Namastay experience into every member's pocket.
Both phases were united by a single truth: the best workout is the one a woman actually shows up for. Every design decision was made to remove the barriers between her and that moment.
The platform, built in four layers.
Brand & Identity System
A visual language rooted in warmth, strength, and inclusivity. Designed to feel as welcoming on day one as it does on day 300 — across web, app, and every touchpoint in between.
Wix Studio Web Platform
A full-stack Wix Studio build with a CMS-powered video library, live class scheduling, and custom-coded membership flows. The web platform became the backbone of the entire member experience.
Native Mobile App
A native app experience featuring the full class library, live workouts, and a personalized program view. Every class available on demand — wherever a member is, whenever she's ready.
Community & Progress Sharing
A custom-built social layer where members post progress, cheer each other on, and build the accountability that keeps them coming back. Fitness as a shared experience, not a solo pursuit.
Built in phases. Designed to last.
Discovery & Brand System
Competitive audit of 10+ fitness platforms, member persona research, and content architecture mapping before a single screen was designed. The brand positioning — warm, strong, real — informed every visual and UX decision that followed.
Wix Studio Web Platform
Full-stack build in Wix Studio: a CMS-driven video library, live class scheduling, and custom-coded membership management. Every component designed to scale — from a dozen classes to a catalog of hundreds, without rebuilding the system.
Mobile App & Community
Translated the web experience into a native mobile app — live classes, on-demand library, personalized programming. Paired with a custom community layer where members share progress and build the accountability that drives long-term retention.
The app, screen by screen.
Three views, one ecosystem — a welcoming home that shows today's class front and center, a library organized for discovery without overwhelm, and a live class experience designed to feel like a private studio in your living room.
The website, screen by screen.
"Fitness doesn't have to be all-or-nothing. We built Namastay to meet women exactly where they are — and grow with them from there."The design principle behind every Namastay decision
Two platforms. One community. Infinite momentum.
Namastay Sweaty Club launched with a fully integrated digital ecosystem: a Wix Studio web platform handling content, memberships, and live scheduling — paired with a native mobile app that puts 30-minute workouts in every member's pocket. The custom community layer transformed a fitness program into a sisterhood that shows up for each other every day.